More than 2 billion websites you could be visiting today and here you are. So, first of all, thanks for stopping by.
I am a Software Juggler: a digital product designer and front-end engineer with a solid background in psychology and over a decade of experience in building digital products. My journey into the tech world started at a young age, designing my first website in what we might now call the 'pre-social media' era of the Internet. Yes, I'm talking about a time before the word 'blog' even meant anything, and MSN Messenger was trendy.
Since then, my passion for technology and design has only grown. I founded Etéreo, a software design and development agency based in Madrid that currently employs almost 30 active professionals. I've also worked in a variety of roles across different types of organisations, ranging from design studios to internationally renowned consultancies.
In my projects, I always aim to solve user problems through deep understanding, followed by experimentation and iteration, aiming to create functional, scalable, and aesthetically pleasing solutions that align with the business context, its operations, and tech objectives.
While my front-end programming experience enables me to understand the 'how' behind the 'what,' it also facilitates seamless communication with development teams, as we speak the same language. This ability to see the bigger picture not only makes the process more efficient but also results in more cohesive and effective digital products.
I pride myself on my strong sense of autonomy when it comes to decision-making, proactivity, and problem-solving. However, I also thoroughly enjoy good teamwork and the ability to bring forth harmonious, beautiful, and functional solutions.
Beyond my work, I have been involved in the crypto world for nearly 7 years, from designing and developing NFT collections to collaborating with cutting-edge startups in the web3 space. I live in Madrid with my partner Carlota and our dog Nur, who remind me every day (sometimes between shouts and barks) of the importance of maintaining a balance between technology and personal life.